Coerver Coaching International

Our mission is to provide the world's best youth soccer educational services and products at its player Camps, Schools and Coaches' Clinics and to make the benefits of COERVER COACHING available as widely as possible through its network of COERVER® COACHING licensees.

Our goals are to:

• Develop skilled, confident and creative players.

• Make the game fun to practice and play.

• Teach good sportsmanship and respect for all.

• Value winning but not more than character and performance.

• Make COERVER COACHING's benefits accessible to as many boys and girls and their coaches, teachers and parents as possible.

We believe that team systems and tactics are important but they cannot fully compensate for poor control, inaccurate passing or other technical weaknesses. Ultimately team organization is only as effective as the individual players in it.

Our Philosophy is based on the premise that the game consists of sequences of play between 2, 3 and sometimes 4 players, in various parts of the field, and that Team Success is determined by player performances in these exchanges.

Consequently Coerver Coaching focuses on improving individual and small group play in these sequences especially in the formative years.

                          

In the 70's the great Dutch Coach Wiel Coerver, aiming to improve individual soccer skills and develop more effective attacking players, created a new way to teach soccer. Coerver first analyzed the great players on slow motion video and came to the conclusion that many of their one-on-one and control skills could be broken down and taught to most players. From these few "moves" of great players, he and his fellow Directors devised hudnreds of Individual and Group exercises and games which formed the basis of the Coerver Coaching events and products.

In 1985, Alfred Galustian and Charlie Cooke joined Coerver and established the Coerver Coaching Global Network.

Since that time Coerver Coaching has expanded its programs and products to Asia, the United States, Europe, Australia and Africa. It has become one of the most respected teaching programs with an unmatched list of endorsements from National Federations, Professional Clubs, Stars and Coaches. That brings us to the NEW ERA. The next stage in Coerver™ Coaching development. Coerver Coaching has always been based on the premise that team performance ultimately depends upon the individual players' capabilities and performance.

It has through its schools, camps and educational products provided young players (and their coaches and teachers) with an essential "Foundation" that team play can be built on.

The Method has been endorsed by many famous international players and coaches including Franz Beckenbauer and Karl Heinz Rummennigge of West Germany, Peter Beardsley of Liverpool, Newcastle and England, Gordon Streachan of Leeds United and Scotland, John Collins of Celtic and Scotland, Roberto Rivelino of Brazil, Alex Ferguson of Manchester United, Liam Brady of Inter Milan and Ireland, and Anson Dorance, coach of the US Women's 1991 World Cup Champions.

Weil Coerver spent more than 25 years as a professional player and champion coach in the Netherlands. In 1970 he coached Holland's Feyenord to the European Club Championship, one of soccer's highest achievments. He was also Head Coach of the Indonesian National Team and has served as technical advisor to the Swedish, Dutch, English and other national federations. Some of the young players he developed now play on top European clubs.

Alfred Galustian is the International Director of Coerver™Coaching. He worked for many years with Weil Coerver and in 1985 was asked by Weil to head up Coerver internationally. He has since been responsible for establishing Coerver Coaching WorldWide. Alfred has worked as coaching consultant to the English Schools Football Association, the Italian Coaching Association, the Irish Football Association, the French Football Federation, the Japanese Football Association - as well as many of the J League Clubs (Japan), Arsenal, Everton (England), Auxerre (France) and Parma (Italy). Alfred started his soccer career as a player with Wimbledon in England, moving on to coaching after an injury. He has earned coaching licenses in both the United Kingdom and the USA. In addition to coaching, he has also produced many of the Coerver Coaching videos and writes for many of the leading soccer publications around the world. In 1994 Alfred was appointed Technical Director for Special Olympics (Soccer).

Charlie Cooke played for Aberdeen FC and Dundee FC in the Scotland's Premier League before joining Chelsea FC of London in the English Premier League in 1966. He made 360 league and cup appearances for the Londoners and played in four Cup Finals, finishing runners up in the 1966 FA Cup and winning it in 1970. They were runners up in the English League Cup in 1971 and won the European Cup Winners Cup in 1971. He represented Scotland 16 times in full international appearances and also represented the Scottish League and Scottish U-23 National Team. Charlie also played for the L.A. Aztecs, Memphis Rogues and the California Surf of the North American Soccer League and was head coach of the Wichita Wings in the Major Indoor Soccer League.